Do This BEFORE You Start Your Business

Ask yourself, what do I want?

Then ask yourself, why do I want it?

Keep asking yourself “why” until you can’t possibly answer anymore. Push yourself to look dig deep for the answers. Be honest and open with yourself.

Why ask why?

Plainly put, before you start anything in life you need to identify your motives. You need to find out what fuels you. Life has taught me, “the bigger the fuel the further the journey”.

These motives are important because they will be your saving grace when things get too hard to bear. When there’s not light at the end of the tunnel, and you are down to your last dime; that’s when you realize exactly why you’re on this journey in the first place. If that why is big enough you will find the power to push on.

“The bigger the why, the smaller the how” ~Jim Rohn

To illustrate this point I like the analogy of the desert and paradise.

Lets say you had paradise waiting for you, all you had to do was drive to it. The only thing between you and paradise is a dry, blazing hot desert. So we all would agree the last thing you want to happen is to run out of gas in the middle of the desert. Not only would you not make it to paradise, but you might die in the process!

Think of your mind as the vehicle and the “why” as the fuel. What I didn’t mention above is the tank has no limit. It can hold as little, or as much gas as you put in it. So your vehicle (or mind) is limited to the amount of gas (or “why”) you fuel it with.

This is where beginning with the end in mind becomes necessary. In order to build your “why” large enough for the journey you have to identify exactly where it is you want to go. Furthermore, your “why” can be much bigger if it is not attached to selfish gain and ambition. If your reason for getting to paradise is to actually help and serve others, your “why” will be easy to increase. Remember, it’s not about you.

So once your vehicle is ready and gas is plentiful, you need one more thing. You need a driver. Your driver is going to steer you along the way to make sure you don’t waste your time, money, and energy. This driver is knowledge. No journey should begin without first obtaining the right knowledge on how to travel effectively.

So the best, and first, thing you should do right now is obtain the right information about business and marketing. If you want to build a successful business online you have to make sure you understand the correct business and marketing principles and tools.

I’ve found that the hardest thing to teach people is business and marketing. Solely based off the fact that everybody, at some point, feels like they know what it takes to run a business. Whether they saw a good movie, had family members who were business owners, or just flat out hustled in the streets; people seem to easily  form a misguided view of how business is run and they have a hard time letting it go.

That’s why in my weekly newsletter I decided to teach business using case studies. Did you know that Harvard business school teaches 100% using case studies? That’s how effective they are.

Just think about it, we are continually learning not only from our mistakes; but more so the mistakes of others. We see someone slip on black ice so we proceed with caution. You see people running away from someone dangerous so you follow the flow. It’s just easier, and makes more sense, to learn in life by learning from life. I love the Chinese Proverb that states:

“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”

In order to learn what you need pertaining to business, you have to have an education the involves you in the process. One that communicates effectively to you, asks for your feedback, and delivers applicable solutions. Who you learn from is going to play a critical role in the distance of the path you decide to steer down. Your education about how business and marketing works is just as important as your mindset and motivation.

Proper education is especially important due to the misconception of doing business online. Most people are intimidated by doing business online solely from a lack of understanding how to do it. The most common misconception I deal with is the idea that it will be quicker to make money online than offline.

Not necessarily true.

Whether you are doing business offline or online, the same principles apply. If you can’t run a business offline, your chances online are very slim because you probably lack the understanding of how real business is done. I see this all the time. People think they can make up for their lack of business acumen by simply moving to cyperspace. Only to find out that the same principles and understanding of business they lacked offline ended up showing in their online endeavors.

Furthermore, if you learn the proper business and marketing principles and strategies; you will see success in your business both offline and online.

The best thing I could’ve ever done is learn how real business is done, and how real money is made in business. Even though the education path was accelerated, due to the tools and availability of information on the internet, I still had to get the knowledge and master it. Once I understood business and marketing, the fuel was simply a matter of choice.

I just had to decide who I was going to help first. I didn’t set out to change the world, just focused on one group of people. Who would be the first group to get my service and WHY?

Once I identified my “why”, and grew it, I was ready to go! The vehicle had been slowly built, I had all the fuel I needed, and my steering was on point. All I had to do is be persistent, endure, and keep moving forward. When tumble weeds obscured my vision, and cactus needles tried to flatten my tires; my “why” kept pushing me through. My “why” to help someone else and not myself gave me the strength to overcome. Knowing that someone’s life can be better with my service or product carried me on when I wanted to quit. Knowing that it’s not about me, helped me take the focus off my current circumstances and setbacks, and put it where it should be. On others.

My “why” to help others become great in their business is what drives me.

So I ask, what drives you?

What is the purpose of you starting the business venture online? Now is the time to start digging deep and determining why you are doing it. It can be a somewhat long and hard process, but it always pays off. So put in the time to determine your fuel, tune up your vehicle, and identify your path to success.

Feel free to list your “why” in the comments below.