What Will You Give?

One of the most consistent questions I get asked is “Where do I start?”.

When people become aware of their situation, if they don’t like it, they start looking for a way out.

They need a change.

Something that is going to allow them to live life more freely and spend more time with their loved ones. A change that will make them money and also give them a sense of fulfillment. They know what they’re doing isn’t working, but don’t know where to start to make such a change.

Rightfully so, most of them turn to entrepreneurship.

I found myself in that some position a few years back. In fact, not only did I not know where to start, I had no clue what to start. I wasn’t sure if I needed to start a business or a change in career. I was in the total dark, aimlessly groping around with hopes of eventually finding a light switch. Something to illuminate my dark and confused situation.

I eventually found that switch and found my way. You can to.

To begin to find out where you should start, you should ask yourself the following question…

“What will you give to the world?”

This question forces us to take inventory of ourselves and what we have to offer. Maybe it’s a more efficient process your job can benefit from. You might have an idea for a new invention that will save lives. You might just have a heart to help people and want to build a business around making a change in the lives of the less fortunate.

Whatever the case is, you need something to give.

“Building a business should be focused on what you give to others, not what you can get from them”

This may be a new, and difficult, question to answer if you have never taken the time to add value to yourself. Successful people are the ones who build something people will value enough to pay for. However, you cannot give what you don’t have. If you haven’t added value to yourself, you will not be able to add value to others.

Adding value is often misunderstood. The easiest way to add value to yourself right now is to solve a problem. The most success in any person, business, or corporation revolves around the ability to solve problems. Remember, the bigger the problem you solve, the larger the potential for income.

Ideally you would want to solve a problem doing something you love and are passionate about. For example, I just recently met an entrepreneur that loves to play the guitar. There was a lack of good lessons to learn how so he created the lessons. He then scaled his business using the internet and teaches people all over the world how to play guitar.

This brings me to my next point. It’s not enough to just be passionate about something or solve just any problem. You need to understand what your market wants. Chris Guillebeau, author of “The $100 Startup”, describes this idea as the Point of Convergence.

The Point of Convergence is the overlapping area of What you offer and what the market demands are. The bigger the overlap, the better the chance of success in your business will be.

How to identify your businessHow you identify your market is by asking yourself…

Who is my business/solution valuable to?

Whose life will be better because I started my business?

The answer to these questions will start to reveal how big your overlap is. This is powerful because as you answer these questions you start to feel empowered. You start gaining a confidence you never had before, because now you’re realizing that you have more to offer the world than just a regular 9 to 5.

You start to realize that your business will not only give you the financial freedom and time ownership you set out for, but will make a positive impact on other people’s lives in the process. You realize that now all you need is time to start building this thing.

But where do you get the time from?..

This is another questions often asked. I have kept the answer to this one short and simple.

“Once you start valuing your time more, you’ll be able to do more with your time”

Valuing your time more happens automatically when you start adding value to yourself. As I mentioned before, when you add value to yourself everything you do becomes valuable. So you become more cognizant of your time and how you spend it.

Take inventory of how you are spending your time and what takes up the most of it. You may realize you need to become a quitter like I did. You might realize you have more time to start a meaningful business than you thought. But you have to start taking inventory.

So in closing, lets review what steps you need to be making right now to get started (in no specific order):

  1. Identify what you have to offer that is of value
  2. Think about what problem you will solve (Whose life will improve because of your business?)
  3. Find people who your solution will be valuable to (both online and offline)
  4. Identify what your target market is demanding and identify your Point of Convergence
  5. Add value to yourself (read books, find mentors, follow this blog, research, read business magazines, etc)
  6. Start doing valuable things with your time every day that gets you one step closer to your desired goal(s)

This is definitely not the “end-all, be-all” list of getting started; but it should at least get your gears turning. As you keep following this blog I will start going deeper into the necessary steps to be successful in your new business online.

I want you to know that you have everything inside of you right now to start achieving the dreams that you desire. It’s up to you to believe it and act on it.